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今年4月11-13日,由中国第一本广告专业杂志期刊《中国广告》启动,中国广告研究会具体指导,上海广告协会带头举办,中国广告历史博物馆、复旦媒体管理方法研究室获得学术研究抵制的大中型领域盛典——中国改革开放与广告业彻底恢复40年峰会暨2019第十八届中国广告与品牌大会,上海市区完美完美收官。

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Netflix and Amazon Outspend CBS, HBO and Turner on TV Progra|日博手机版游戏官方网

TV programme producers adapt to the era of internet TV LONDON (18 October 2016) – Online platforms Netflix and Amazon have ramped up their investment in programming, spending $7.5 billion last year — more than CBS, HBO, Turner and most countries, including South Korea and Australia. Between 2013 and 2015, Netflix and Amazon more than doubled their annual expenditure on programming. In 2013, Amazon spent $1.22 billion; that jumped to $2.67 billion in 2015. In the same timeframe, Netflix spending rose from $2.38 billion to $4.91 billion. The findings from World TV Production Report 2016, a forthcoming report by IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions, examined how TV programme producers are adapting to the era of internet TV. “The levels of investment we are seeing from Netflix and Amazon are only topped by Disney ($11.84 billion) and NBC ($10.27 billion),” said Tim Westcott, senior principal analyst at IHS Technology. Other online platforms like Hulu in the United States and China’s Youku Toudu, iQifyi and Tencent have also increased their investment in original programming and acquisitions. “In what Netflix calls the era of internet TV, more and more consumers are watching content online, shaking the foundations of the traditional TV industry,” Westcott said. “However, it’s premature to declare that the era of linear TV is already over, and Netflix and Amazon have come hard on the heels of a boom in production of original drama and comedy by the likes of AMC and FX in the US.” There were 148 new scripted shows aired by basic cable networks in the United States, up from 138 the year before and 96 in 2013, according to the IHS Technology report. In 2016 so far, there have been 113 scripted basic cable shows, compared to 78 on the networks, 31 on premium cable, and 57 online. To set these numbers in context: in 2012, there were three online scripted US TV shows, that number rose to 20 in 2014, 41 in 2015. Regional breakdown: US is clear leader, but China rises to number two in APAC “The primacy of the US in the worldwide programming market is clear,” Westcott said. “We estimate that in 2015, the US represented 33 percent of worldwide expenditure on TV programming, with $43 billion invested across free-to-air, pay TV and online.” “Amazon and Netflix, though they are US companies, are now commissioning for multiple territories, so we have treated them as global platforms.” After the US, the mature Western European region is the next most important, investing $38.6 billion, or just under one third of the total. The biggest markets in Western Europe were the UK with $10.7 billion, Germany ($7.3 billion), France ($6.6 billion) and Italy ($4.6 billion). “Notably, China is now the second largest market in the Asia Pacific region, with $8.4 billion invested last year,” Westcott said. Japan is the largest in the region with $9.8 billion, followed by South Korea ($2.6 billion), Australia and India — both on $2.4 billion. Leading Latin American markets are Mexico ($1.5 billion) and Brazil ($1.4 million). Canada invested $3.4 billion last year. Russia and Turkey were both around the $900 million mark.

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【品牌资讯】川酒巴拿马之行:水井坊尽显天府风采,“四川名片”当之无愧:日博手机版游戏官方网

最近,由国务院新闻办公室主办、四川省人民政府新闻办公室等主办的感官中国-中北美国四川周综合宣传活动相继离开中北美各大城市交流后,当地时间7月4日下午,回到与中国交往一周年的巴拿马,当地政要、各界代表和媒体相关人员参加了当天的活动四川省之所以取得天府之国的美称,是因为财产丰富,川酒是四川省最重要的特产之一。